Psst, there’s an easter egg down there.

If you are looking for a sign, here it is.

Experience

Dentsu Hong Kong

Senior English Copywriter – Hong Kong
Jul 2024 - Present

Clients:
American Express
HSBC
Pizza Hut

Weber Shandwick Hong Kong

Senior English Copywriter – Hong Kong
May 2023 - Jun 2024

Clients:
Johnson & Johnson Innovation
Hyatt Hong Kong
Novartis
HKJC

Wunderman Thompson Hong Kong

English Copywriter – Hong Kong
Apr 2021 - May 2023

Clients:
Landmark
Nikon Asia
Johnnie Walker
SoFi
HSBC Wealth and Personal Banking

Grey Group Hong Kong

English Copywriter – Hong Kong
Mar 2017 - Mar 2021

Accolades:
Young Kam Fan Hong Kong 2018 - Gold
Young Lions 2019 - Hong Kong representative

Clients:
HSBC Commercial Banking
Hong Kong Tourism Board
Pantene
Whisper

Firmstudio Ltd.

Project Executive – Hong Kong
Jun 2016 - Mar 2017

Website design facilitation

Clients:
CEM Macau
Hong Kong Jockey Club
HomeSquare

Art of Click (Singapore)

Account Executive – Singapore
Nov 2015 - Apr 2015

Mobile advertising performance management

An Ostrich Easter Egg

Most people would have missed this section. But not you! As a reward, let me tell you a bit about myself.

Nah, not the “My Name is Starry” kind of stuff. Because everyone is made up of fragments of the people they met.

So this will be more like “let me tell you something I’ve learned from the people I met at work”. And the list goes:

1. “Find your own style.” This was from the CCO when I was in my first agency. He was brought up as an English Copywriter as well and found a way to leave his mark through his work. So yea, I cherish the kind of work that provides such leeway for me to practice, practice, and keep practicing on.

2. “Be multifunctional.” said a strategist when there were 10 pitches in the house at the same time, and the planners simply didn’t have time for all of them. That’s when I learned to be a planner - to come up with angles that were creative enough for the public, and relevant enough for the client.

3. “You’ve gotta help me help you.” These words of wisdom were from another CCO of mine – and it applies to so many things. To win a pitch you must let the client know that you are helping them solve their problems; to get a promotion you must let your boss know that you are worthy. Same for making friends. Same for any kind of relationship.

4. “What took you here won’t take you further.” This quote was from a speaker I met at Cannes. I couldn’t remember the context but, the moral of the story? It’s important to always keep learning. With that in mind I am currently having a coding and web design course.

The list goes on, but I’d better stop here. Just gotta say that I’ve been lucky to have been nurtured by so many creative leaders who were so determined and motivated.

The skills, the attitude, the relentless pursuit of what they believe in.

And I am already looking forward to everything that I am about to learn from you.