Hong Kong has been through a series of plot twists and turns over the year.
And at this unique time in history, we created ‘The Story continues’,
a new branding platform for HSBC designated for the local Hong Kong market
to empower progress.
The campaign starts with positioning how Hong Kong is not just a city,
but a story written by many. It reiterates the belief that
there’s no better time than now for every individual, business, and community
to contribute their verse.
Because, ‘progress is never easy. But if you believe the story continues, it will.’
The videos feature characters from all walks of life in Hong Kong.
Each story starts with a blank page of whatever the canvas might be,
and ends with a vibrant scene to highlight
how HSBC has always been supporting the progress of Hong Kong,
no matter what story there is to tell.
A new adventure
If you are willing to try, adventure is always waiting.
A new stage in life
Happily ever after is just the beginning of something even better.
A new home
You can’t always read the future, but you can start writing it today.
A new milestone
An overnight success story takes many nights of hard work.
Because…
Hong Kong is not a city. It’s a story.
An impossible to put down epic penned by many authors.
An intoxicating tale that woos the world.
A story of chance meetings.
The legend of dragons.
The spirit of lions.
Hong Kong is a story of many places
and a tenacious tale that will never leave you.
Hong Kong is the author, the setting, and the plot.
Connecting every character to their dreams, realising their ambitions.
So everyone is free to contribute their verse.
Hong Kong.
The story continues.
